Viva! Audi |
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Background
Audi wants the 2300 salespeople at their distribution
partners in Germany to sell more extra equipments
with the cars
Edenred Incentives & Rewards
Contact : Jens HölperFriedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 6 11 18 88 7218
jens.hoelper@edenred.com
http://www.edenred.de
Objectives
Audi searched for an agency partner who could manage both the competition communication (on- and offline) and the reward management and found it with Accentiv Quasar
Action plan
Accentiv Quasar offered a complete reward solution: Gift catalogue, valuation system and simulation, motivation mailings, reward management and success reporting
Results
For Audi: Quasar developed a 100% brand affine reward selection and assured the complete point management and reward logistics; the salespeople sell systematically the rewarded extra equipments so that their sales figures raised above plan
For distributors/salespeople: identification with the Audi brand and “appeal to sell”
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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