Tommy Hilfiger The Club |
|
Background
Tommy Hilfiger wanted a comprehensive relationship program for its “diehard” loyalists with a liberal dose of privileges and an exclusive experience other than a points based program
Accentiv'
Contact : Gaurav VijS-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 9811015000
gaurav.vij@accorservices.com.
http://www.accorservices.co.in
Objectives
A focused initiative for pampering high value customers with exclusive privileges
Increase the share of wallet among existing customers
Action plan
THE CLUB – Customer Relationship Program, a relationship program for TH’s “diehard” loyal customers
Results
400 Gold Members and 40% sales out of total TH sale in just 3 months. A well planned and executed communication strategy for the program has brought 400 Gold Members and 40% sales out of total TH sale in just a short span of 3 months. The program will go All India in the coming months with more exclusive privileges
Targets
Customers
Accor Services USA Releases White Paper on Globalization of Incentive Programs (12/03/10)
The thriving U.S. incentive market is a model of efficiency: this report provides insights for...
Relationship marketing getting hot in China!
To subscribe to our future Accentiv’ newsletter
