Tommy Hilfiger The Club |
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Background
Tommy Hilfiger wanted a comprehensive relationship program for its “diehard” loyalists with a liberal dose of privileges and an exclusive experience other than a points based program
Accentiv' India
Contact :S-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 11 42399804
accentiv-in@edenred.com
http://www.accentiv.co.in
Objectives
A focused initiative for pampering high value customers with exclusive privileges
Increase the share of wallet among existing customers
Action plan
THE CLUB – Customer Relationship Program, a relationship program for TH’s “diehard” loyal customers
Results
400 Gold Members and 40% sales out of total TH sale in just 3 months. A well planned and executed communication strategy for the program has brought 400 Gold Members and 40% sales out of total TH sale in just a short span of 3 months. The program will go All India in the coming months with more exclusive privileges
Targets
Customers
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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