T-Mobile |
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Background
T-Mobile International has 10.000 sales- and servicepeople in 8 European countries
Edenred Incentives & Rewards
Contact : Jens HölperFriedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 6 11 18 88 7218
jens.hoelper@edenred.com
http://www.edenred.de
Objectives
The objectives are a) to assure the individual target fullfillment of each person and b) to form “one company” out of the different country organisations (which were acquired by T-Mobile)
Action plan
Quasar offered a multi-language online platform and created each year a new action story as a bracket for the communication over the whole year; the core piece is a valuation system, that considers the extremely different market situations in the countries, in order to identify the best performers over all; those top-performers were invited to a “Winners’ Gala” event and an incentive trip (also arranged by Quasar)
Results
Highly emotional communication leads to high involvement of the target group.
Annually increasing participant figures
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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