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SBI Life Insurance Life Pleasures |
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Background
SBI Life Insurance Company Limited is a joint venture between the State Bank of India and BNP Paribas Assurance which comprises of the most productive force of more than 63,000 Insurance Advisors, offers door to door insurance solutions to customers. They wanted to implement a performance based incentive program for their SBI Life Bancassurance channel
Accentiv' India
Contact :S-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 11 42399804
accentiv-in@edenred.com
http://www.accentiv.co.in
Objectives
Performance based rewards across the hierarchical levels
Ensure higher acceptance of SBI life products
Ensure the higher recall about the brand
Recognise top performers and reward them
Action plan
channel Partner Program o For the first time in India, LG PC wanted to launch a web based Channel Partner Program for IT Channel Partners selling Notebooks & Desktops
Results
More than 40000 participants enrolled
Created great customer experiences through redemption turn around time and exciting online rewards catalog
Targets
Rewards Program targeted to SBI Life Bancassurance channel
Accor Services becomes Edenred (08/06/10)
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