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Renault Peça Ganhe |
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Background
Renault is one of the leaders in the automotive industry. They wanted to develop a loyalty program that would establish a more direct relationship between the brand and the customers of spare parts
Accentiv'
Contact : Sara FerreiraAv. D. João II 1.12.02 - Edifício Adamastor, Torre B, Piso A e B
1990-077 Lisbon
+351218917700
sara.ferreira@edenred.com
http://www.accentiv.pt
Objectives
Make the distribution channels (professional customers) loyal to the brand and to the network of authorized distributors
Create a direct channel of communication between the brand and professional customers
Action plan
Development of a loyalty program with a segmented database
Earn & Burn method: earn points subject to purchases
Monthly specific communication for each segmented target
Results
Rewards: Credit Note and Compliments
Rewards sent when redeeming points
Specific Marketing actions
Targets
1300 professional customers
40 authorized distributors
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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