Plaster and Cement Manufacturer in the building industry |
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Background
In an indirect distribution scheme, this manufacturer has set up a relationship program to build a one-to-few interaction with its end-users and prescribers. Because of the distribution context, he usually never knows who are the users and how much they buy
Accentiv' Kadeos
Contact :Immeuble Columbus - 166-180, boulevard Gabriel Péri
92240 Malakoff
+33 825 015 005 (0.15€ Tax Inc. / min)
infosde-fr@edenred.com
http://www.accentivkadeos.fr
Objectives
Build loyalty with a professional customer segment
Create value-added services that give opportunities to talk about the products, capture market data and provide partnership services that help the users in their day-to-day job
Action plan
A privileged club
Fully integrated web-site
Back-office to key in sales data provided by each club member
Adapted services: product promotions, concierge, weather forecast free access, professional gifts, vouchers
Online and offline communication material
Emailing with loyalty point status
Results
10% increase in program enrolment every year since 2007
Targets
1800 craftsmen and small businesses who buy more than 25% of their plaster and cement products from this brand
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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