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Orion TOONIES |
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Background
Orion wanted to increase market share.
Accentiv'
Contact : Andy Ro#1201, InYoung bldg., 44-11 Yoido-dong, Youngdeungpo-Ku,
150-890 Seoul
+82-70-7018-5720
info-kr@edenred.com
http://http://www.accentiv.co.kr
Objectives
Increase purchases.
Capture customers’ profiles and understand their behaviour
Action plan
- A tactical marketing program was designed and executed
- Customers were directed to a microsite to register the product contest code to qualify for the draw
- Microsite included interactive games to further win mindshare for Orion
Results
Overwhelming participation by 1 million customers. Orion was also able to understand the behaviour of their target audience.
Targets
The young.
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