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OKWAP ODC |
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Background
Inventec was looking at ways to increase volume sales and market coverage
Edenred Taiwan
Contact : Tako LinRoom A, 11F-3, NO.89, Sung Rend Rd.
Taipei
(886) 2 87860628
Info-TW-SUG@edenred.com
http://www.surfgold.com.tw
Objectives
Inventec wanted to:
- increase market share to over 9% and deliver the 2nd highest market share in Taiwan
- implement a relationship management solution that will endear the channel to OKWAP
Action plan
Surfgold formulated a Partner Relationship Program targeted at retailers and capture customer information at the points of sales by points reward program:
- tracking the IMEI bar code of each mobile
- awarding points for retailers when they send back the customer’s reply/warranty card with the attached IMEI B copy
- verifying the retailers contribution
- recording authentic customer data.
Results
Increase its market share and volume sales in the mobile market in Taiwan.
Acquire customer data for nearly 60% of its customers.
Win increased support from channels and customers
Implement Data Analytics to mine customer data.
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
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