O2 Sales Club |
|
Background
The o2 Sales Club supports brand awareness among sales people
We deliver incentives, knowledge tools and a continuous dialogue to strengthen the link between o2 and the sales channels
Edenred Incentives & Rewards
Contact : Jens HölperFriedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 6 11 18 88 7218
jens.hoelper@edenred.com
http://www.edenred.de
Objectives
Create a brand experience for the external sales stuff of o2 distribution partners (specialized sales channel for mobile communication)
Identify Top100 sales partners and sales people
Improve brand loyalty
Action plan
We created a loyalty program with a set of tools addressing the sales stuff at various levels and through different communication channels
Online Community, magazine, welcome packs, mobile alerts, online knowledge tool with earn-burn scheme, club center, special brand premiums
Results
Improved loyalty and better product knowledge
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
To subscribe to our future Accentiv’ newsletter
