Nutricafés |
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Background
Nutricafés is the company responsible for production, management and marketing of key coffee brands such as Nicola and Chave D'Ouro in Portugal. They have around 15% of market share in Portugal
Accentiv'
Contact : Sara FerreiraAv. D. João II 1.12.02 - Edifício Adamastor, Torre B, Piso A e B
1990-077 Lisbon
+351218917700
sara.ferreira@edenred.com
http://www.accentiv.pt
Objectives
Increase sales in Cafés and Restaurants (business market)
Reduce intermittent purchases
Promote compliance with contract
Action plan
Customers earn points by achieving quarter objectives when buying coffee products (a minimum increase of 6 kg per quarter)
The campaign has a two years of duration
The entire relationship with the participants is managed through a website
When achieving objectives they earn points that can be burnt through a gift catalog with Ticket Compliments® and Ticket CHEQUE AUTOMÓVEL® Products, Gift Box Experiences
Targets
Around 4000 customers
100 salespeople
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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