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Nortel Overdrive


     Loyalty - IT/Telecom/Equipment

Background


Nortel wanted to expand its successful Channel Partner Loyalty program to the rest of Asia-Pacific.

 

Accentiv' Singapore

Contact :
401 Commonwealth Drive #04-04, Haw Par Technocentre.
149598 Singapore
+65 6229 8686
info.sg@edenred.com

http://www.accentiv.com.sg

Objectives

Engage, recognize and rewards Nortel’s regional channel partners – establish a better relationship.

Action plan

SurfGold provided a complete Channel Partner solution covering 11 countries in Asia Pacific:

  • Identify and reward high-performing channel partners
  • In-country program management
  • Marketing planning and execution
  • In-country Rewards catalogue management, sourcing and fulfilment
  • Program operations & customer service support
  • Multi-lingual website and communications

Results

With a complete Partner Loyalty platform, Nortel is able to better understand and engage its partners as part of the overall Channel relationship.

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Loyalty - IT/Telecom/Equipment - Nortel OverdriveNortel wanted to expand its successful Channel Partner Loyalty program to the rest of Asia-Pacific.


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