Nielsen Partner Program |
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Background
17000 household panellists in Germany scan their purchased goods for the Nielsen database
Edenred Incentives & Rewards
Contact : Jens HölperFriedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 6 11 18 88 7218
jens.hoelper@edenred.com
http://www.edenred.de
Objectives
Nielsen wants these panellists to deliver the data in a steady and high quality way. In addition to that, Nielsen is searching for new panellists and a platform to communicate with the existing panellists in order to bind them
Action plan
Quasar implemented the website with all information, downloads etc. for the panellists. One important part is the panellist reward program with an online reward catalogue; Four times a year, the panellist magazine “World News” informs the panellists about new about Nielsen and the current reward range
Results
We can count a significant higher involvement – especially concerning the encashment of collected premium points – in comparison to the former reward program
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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