Michelin Truck & Bus CRM |
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Background
Michelin wanted to improve the efficiency of its Truck and Bus Tire Loyalty Program. It also wanted to attract end-users into the program
Accentiv'
Contact : Enjoyce Zhu6F cross tower 318 Fuzhou Road Shanghai
200001 Shanghai
+86 21 23 06 6000
enjoyce.zhu@edenred.com
http://www.accentiv.cn
Objectives
To be able to:
- Increase sales of Michelin products and services
- Enhance communication with fleets and dealers to
establish Loyalty
- Improve dealers’ professionalism and performance
Increase Brand equity
Action plan
Designing the program structure and rules
Developing and setting up the loyalty system
Implementing online/offline communication tools (website, SMS, leaflet, brochure, certificate, cards, email…)
Managing member accounts and transactions
Establishing an incentive program for dealers
Managing rewards and logistic
Results
Influenced directly end users at each stage of their purchasing process by providing unique and integrated loyalty package and rewards
Motivated Michelin dealers to sell more and better
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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