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McDonald´s Mc em Ação |
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Background
Company with a highly diversified and dispersed workforce (corporate employees, restaurant owners and their employees), operating a franchising model. Key success factors: individual productivity and consistency of service standards across restaurants
Accentiv' Mimetica
Contact : Sergio Marcondes CesarRua Jesuino, 49 - Vila Olimpia
CEP 04544-050 São Paulo
+55 (11) 3053-2222
smarcondes@accmm.com.br
http://www.accmm.com.br
Objectives
Retain talent
Guarantee uniform levels of training at all levels
Recognize best performers
Apply consistent HR initiatives across targets
Increase sales
Action plan
Planning and implementation of a calendar of internal campaigns designed to embrace all HR initiatives under a common theme (Mc em Ação)
Development of a training program associated with point accumulation mechanism (points redeemed in an on-line catalog)
Results
Program launched in 2002, renewed every year.
38,000 participants, 540 restaurants.
Over R$1.5 million in rewards redeemed.
Powerful HR management tool.
Expansion of the program to Argentina and other Latin American countries.
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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