|
|
Max New York Life |
|
Background
Max New York Life Insurance Company Ltd. is a joint venture between New York Life; a Fortune 100 company and Max India Limited; one of India's leading multi-business corporations. They wanted to run a promotion to motivate their insurance agents and to increase the sale of the insurance policies
Accentiv'
Contact : Gaurav VijS-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 9811015000
gaurav.vij@accorservices.com.
http://www.accorservices.co.in
Objectives
To motivate agents with performance based incentive
To increase the sales of insurance policies
Action plan
Agent Incentive Promotion
o Brand merchandise
o Performance based premiums
Results
Successfully implemented “FAST & FURIOUS" and “JEETO Unlimited” agent incentive promotion in India for MAX New York Life with branded premiums such as OTG’s and Cross Pen
Targets
– Insurance Agents
Accor Services USA Releases White Paper on Globalization of Incentive Programs (12/03/10)
The thriving U.S. incentive market is a model of efficiency: this report provides insights for...
Relationship marketing getting hot in China!
To subscribe to our future Accentiv’ newsletter
