Luxury bathroom equipment |
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Background
Leader in luxury bathroom equipment, this distributor asked Accentiv’ to improve and manage its loyalty program targeting plumbers and distributors
Accentiv' Kadeos
Contact :Immeuble Columbus - 166-180, boulevard Gabriel Péri
92240 Malakoff
+33 825 015 005 (0.15€ Tax Inc. / min)
infosde-fr@edenred.com
http://www.accentivkadeos.fr
Objectives
Keep target’s attention and meet their expectations
Improve the management of the Club
Strengthen the relationship between the manufacturer and its Club
Action plan
Manage the whole recruitment process
Set up a graphic identity
Reorganize and manage the database
Edit tools in various domains such as training and advertising,
Organize business meeting events including delivery of personalized goodies and welcome packs
Results
Better tools for sales force
Qualitative impact on communication
Increase of recruitment
Targets
1500 plumbers and bathroom distributors in France
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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