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L'Oreal |
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Background
L’Oreal needed a professional marketing agency to assist them to data mine and make sense of their sales transaction and customer behaviour for their Singapore brands.
Accentiv' Singapore
Contact :401 Commonwealth Drive #04-04, Haw Par Technocentre.
149598 Singapore
+65 6229 8686
info.sg@edenred.com
http://www.accentiv.com.sg
Objectives
Develop targeted member marketing communication strategies based on the findings from analyzing their transaction data.
Action plan
Surfgold Singapore offered Data Analytics and Marketing services to support L’Oreal in understanding customer and member spending behaviours:
- to derive marketing insights
- to develop member contact strategies based on Data Analytics findings, Marketing services for offline and online communications
Results
With the findings, L’Oreal was able to shape its marketing strategies to optimize performance
L’Oreal was able to effect better targeted communications to its members
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