Largest sporting goods stores |
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Background
In a competitive retail market, where consumers are volatile, the n°3 largest sporting goods stores asked Accentiv to set up a loyalty program in order to develop and strengthen customers loyalty to the brand
Accentiv' Kadeos
Contact :Immeuble Columbus - 166-180, boulevard Gabriel Péri
92240 Malakoff
+33 826 626 828 (0.15€TTC / min)
infosde@accorservices.fr
http://www.accentivkadeos.fr
Objectives
Reward the best customers
Increase customers average spending and frequency
Develop brand preference
Action plan
Provide a national loyalty platform to manage customers databases, points calculation, rewards and communication campaigns
Set up of a local loyalty campaign module, for local animation
Results
Average basket increased by +20% in value
Targets
Consumers
Sports clubs
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