Largest sporting goods stores |
|
Background
In a competitive retail market, where consumers are volatile, the n°3 largest sporting goods stores asked Accentiv to set up a loyalty program in order to develop and strengthen customers loyalty to the brand
Accentiv' Kadeos
Contact :Immeuble Columbus - 166-180, boulevard Gabriel Péri
92240 Malakoff
+33 825 015 005 (0.15€ Tax Inc. / min)
infosde-fr@edenred.com
http://www.accentivkadeos.fr
Objectives
Reward the best customers
Increase customers average spending and frequency
Develop brand preference
Action plan
Provide a national loyalty platform to manage customers databases, points calculation, rewards and communication campaigns
Set up of a local loyalty campaign module, for local animation
Results
Average basket increased by +20% in value
Targets
Consumers
Sports clubs
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
To subscribe to our future Accentiv’ newsletter
