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Background
HP is the leader in providing printing solutions
Accentiv' Singapore
Contact :401 Commonwealth Drive #04-04, Haw Par Technocentre.
149598 Singapore
+65 6229 8686
info.sg@edenred.com
http://www.accentiv.com.sg
Objectives
HP Asia-Pacific wanted to directly connect with its SMB audience and protect its lucrative supplies market
Action plan
SurfGold provided a complete CRM solution covering 12 countries in Asia Pacific:
- Identify users of products and track product purchases via e-Coupon registrations
- Identify and reward high-performing members
- In-country program management
- Marketing planning and execution
- Rewards catalogue management, sourcing and fulfilment
- Full Customer Service support
Results
HP is able to better understand the target audience behavior and tailor targeted promotions for better engagement.
Through this program HP is able to defend its position with the valuable SMB market
OR Taiwan get the 2008 PMAA Silver Award in Asia and Bronze Award in Globes
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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