HP Original Rewards

Objectives

HPHK wanted to push up its mid-consumption members to high consumption so as to push up the overall printing supplies business in the SMB sector.

Action plan

SurfGold provided a up-selling CRM solution:

• Identify the potential high consumption group through data
• Strategy planning and segmented marketing execution
• Customized promotion with individual member so as to push up their purchase level
• Strategic trial offer of privilege to incentivize the target group
• Special reward items to reward achievement

Results

HP was able to achieve promotion to the target group with targeted objectives.
Through this program HP was able to upsell its mid consumption group of the SMB sector and generate more business.