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HP "Achieve Plus"


     Promotions - IT/Telecom/Equipment

Background


HPHK wanted to motivate their existing channel members to cross-sell different products so as to balance the overall sales portfolios.

 

Edenred Hong Kong Limited

Contact : Michelle Wong
Rm 1025, 10/F., HITEC, 1 Trademart Drive, Hong Kong
Kowloon Bay
+852-2131 8991
michelle.wong@edenred.com

http://www.accentiv.com

Objectives

To cross-sell different products and achieve balance to the overall sales portfolios.

Action plan

SurfGold provided various cross-selling opportunities:

  • Strategy planning and marketing execution
  • Creative and interactive promotion mechanics  to induce participation
  • Eye-catchy marketing communications to draw members’ attention
  • Special reward scheme design to incentivize and motivate participation

Results

HP was able to achieve portfolio balancing objectives.
The campaign was welcomed by the members with overwhelming response and positive feedback.

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Promotions - IT/Telecom/Equipment - HP "Achieve Plus"HPHK wanted to motivate their existing channel members to cross-sell different products so as to balance the overall sales portfolios.


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