HP "Achieve Plus"

Objectives

To cross-sell different products and achieve balance to the overall sales portfolios.

Action plan

SurfGold provided various cross-selling opportunities:

• Strategy planning and marketing execution
• Creative and interactive promotion mechanics  to induce participation
• Eye-catchy marketing communications to draw members’ attention
• Special reward scheme design to incentivize and motivate participation

Results

HP was able to achieve portfolio balancing objectives.
The campaign was welcomed by the members with overwhelming response and positive feedback.