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HP "Achieve Plus" |
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Background
HPHK wanted to motivate their existing channel members to cross-sell different products so as to balance the overall sales portfolios.
Edenred Hong Kong Limited
Contact : Michelle WongRm 1025, 10/F., HITEC, 1 Trademart Drive, Hong Kong
Kowloon Bay
+852-2131 8991
michelle.wong@edenred.com
http://www.accentiv.com
Objectives
To cross-sell different products and achieve balance to the overall sales portfolios.
Action plan
SurfGold provided various cross-selling opportunities:
- Strategy planning and marketing execution
- Creative and interactive promotion mechanics to induce participation
- Eye-catchy marketing communications to draw members’ attention
- Special reward scheme design to incentivize and motivate participation
Results
HP was able to achieve portfolio balancing objectives.
The campaign was welcomed by the members with overwhelming response and positive feedback.
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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