H&H Channel Program

Objectives

To develop a complete channels strategy to:

• increase volume of purchase by the channels and completely edge out competitors
• build a strong, technology-superior channel management system without disrupting the existing programs

Action plan

Surfgold:
developed a sale-program for the general trade channel to strengthen loyalty
Design of a cost-effective communication strategy using online features.
Managed regular promotions to maintain interest and generate more sales.

Results

Increased in member purchasing frequency
Better sales volumes