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HDFC Standard Life Insurance |
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Background
HDFC Standard Life Insurance Company Ltd. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. They wanted to increase the sales by motivating the financial consultants and build loyalty in relationships with them
Accentiv'
Contact : Gaurav VijS-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 9811015000
gaurav.vij@accorservices.com.
http://www.accorservices.co.in
Objectives
Motivate the financial consultants with performance based rewards
Increase the sales of insurance policies
Action plan
Rewards Program for the financial consultants
o Program Website
o Online rewards catalog with more than 250 reward items
o Redemption management
o Logistics
Results
Created great customer experiences through redemption turn around time and exciting online rewards catalog
Helped HDFC SL in building long lasting relationships with their financial consultants
Overall sales jumped with happy financial consultants
Targets
Financial consultants
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