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Guinness Stout |
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Background
Client has no understanding of its customers as Guinness is sold through distribution channels
Edenred Hong Kong Limited
Contact : Michelle WongRm 1025, 10/F., HITEC, 1 Trademart Drive, Hong Kong
Kowloon Bay
+852-2131 8991
michelle.wong@edenred.com
http://www.accentiv.com
Objectives
To be able to identify its customers and build a direct relationship with them.
Action plan
SurfGold provided a complete CRM solution:
- Launch a member club
- Use e-Coupon as the purchase of proof to identify the customers and reward members based on this
- Comprehensive marketing communications set
- IVR system to manage all member point claim and redemption process
- On-going marketing promotion
- Sourcing of creative premiums as rewards
Results
Guinness Stout successfully identified and acquired customers. Consumption frequency also increased through the Digital Voucher solution. A comprehensive database was also built through the program.
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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