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GSK |
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Background
GSK Healthcare is a leading healthcare company which develops its activity for both research (medicines and vaccines) and development of healthcare productsv
Accentiv'
Contact : Sara FerreiraAv. D. João II 1.12.02 - Edifício Adamastor, Torre B, Piso A e B
1990-077 Lisbon
+351218917700
sara.ferreira@edenred.com
http://www.accentiv.pt
Objectives
Increase sales in the modern distribution channel (sell in)
Action plan
Buyers obtain direct rewards when achieving objectives: reach and won
The campaign was divided into two different periods.
When achieving an objective, they won a reward directly, linked to the volume
Results
Increased sales of around 10%
Distributed around 20 K€ of rewards in Ticket COMPLIMENTS®
Targets
Around 50 POS
About 100 buyers
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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