French Car manufacturer |
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Background
In France, one the main car manufacturer wanted to be the first to benefit from the opening to cobranded cards. He launched a comprehensive payment card offering financial advantages, affinity services together with a loyalty program
Accentiv' Kadeos
Contact :Immeuble Columbus - 166-180, boulevard Gabriel Péri
92240 Malakoff
+33 826 626 828 (0.15€TTC / min)
infosde@accorservices.fr
http://www.accentivkadeos.fr
Objectives
Provide complementary offers and services to customers from this brand
Increase loyalty to the brand and to its dealers in the network
Action plan
Provide a web platform integrated with a financial partner Information System
Manage all non-financial communication and animation
Manage the marketing communication
Provide the network with a packaged direct mailing tool
Sourcing and fulfilment of gifts via a e-catalogue
Targets
Consumers and employees in France
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