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Forum |
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Background
Forum is a leading high-end fashion group in Brazil owning 5 different brands and accounting for over 500,000 customers in its database. After several years using advertising as its preferred communication channel, in 2008 the group perceived the importance of direct marketing and relationship management to improve sales volume
Accentiv' Mimetica
Contact : Sergio Marcondes CesarRua Jesuino, 49 - Vila Olimpia
CEP 04544-050 São Paulo
+55 (11) 3053-2222
smarcondes@accmm.com.br
http://www.accmm.com.br
Objectives
Build and manage a customer database for the 5 brands, integrating consumption history with demographic and behavior profiles
Improve ROI of sales promotions
Identify high-value customers and improve relationship management
Action plan
Implementation of the DBM, segmentation study of customer base.
Integration of DBM with Forum’s transaction system.
Development and execution of direct marketing campaigns
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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