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FOCUS Abo&more


     Loyalty - Others

Background


Loyalty program “Abo&more” for regular readers of the leading German newspaper Focus
The program delivers added value to the most valueable customers

 

Accentiv' Quasar

Contact : Holger J. Bub
Friedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 (0)6 11 18 88 715
hjb@quasar.de

http://www.quasar.de

Objectives

Improve customer loyalty
Reduce attrition
Identify loyalty drivers
Improve customer segmentation

Action plan

Implementation an continuous delivery of online portal, promotion ads and email newsletter
It is planned to further extend the program and add more added value services like a club shopping, etc

Results

Increased number of registered users
Reduced attrition rate

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Loyalty - Others - FOCUS Abo&moreLoyalty program “Abo&more” for regular readers of the leading German newspaper FocusThe program delivers added value to the most valueable customers