FOCUS Abo&more |
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Background
Loyalty program “Abo&more” for regular readers of the leading German newspaper Focus
The program delivers added value to the most valueable customers
Accentiv' Quasar
Contact : Holger J. BubFriedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 (0)6 11 18 88 715
hjb@quasar.de
http://www.quasar.de
Objectives
Improve customer loyalty
Reduce attrition
Identify loyalty drivers
Improve customer segmentation
Action plan
Implementation an continuous delivery of online portal, promotion ads and email newsletter
It is planned to further extend the program and add more added value services like a club shopping, etc
Results
Increased number of registered users
Reduced attrition rate
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