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FedEx Purple Club |
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Background
FedEx Corp. is one of the world’s largest express transportation company serving more than 220 countries and territories worldwide. FedEx wanted to implement a reward based loyalty marketing program for its customers to identify its most active customers, build positive business relationships with them
Accentiv'
Contact : Gaurav VijS-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 9811015000
gaurav.vij@accorservices.com.
http://www.accorservices.co.in
Objectives
Generate incremental revenues through a reward based program for direct and active customers
Study the overall behaviour and responsiveness of customers towards a reward based program
Identify the key revenue drivers/generators
Streamline the communication flow at all customers touch points
Action plan
Several direct marketing campaigns were launched
Customer Loyalty Program was launched
Results
25,000 existing customers receiving updates on new program
Approximately 2.5 lacs prospective customers contacted through email campaigns
Generated the revenues over and above the “Business As Usual”
Provided an insight for direct and active customers overall behaviour and responsiveness towards a reward based program
Helped FedEx in building long lasting relationships with their active and direct customers.
Targets
Customers
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