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Esporte Interativo


     Loyalty - Industry/pharmaceuticals

Background


TV sport channel wanted to offer its audience a loyalty program based on Quiz participation via SMS

 

Accentiv' Mimetica

Contact : Sergio Marcondes Cesar
Rua Jesuino, 49 - Vila Olimpia
CEP 04544-050 São Paulo
+55 (11) 3053-2222
smarcondes@accmm.com.br

http://www.accmm.com.br

Objectives

Identify participants’ profiles, build a user database for commercial purposes, manage point accumulation and reward redemption processes efficiently

Action plan

Roll-out of CRMachine platform to process the program: users database, point accumulation, SMS transactions, integration with website and on-line catalog

Results

In less than a year, the program accumulated over 500,000 users

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News

Accor Services becomes Edenred (08/06/10)

The world leader in prepaid service vouchers.

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Loyalty - Industry/pharmaceuticals - Esporte Interativo TV sport channel wanted to offer its audience a loyalty program based on Quiz participation via SMS


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