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Engen |
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Background
The sale of fuel (petrol) is regulated in South Africa. In order to distinguish the Engen brand from competitors, it is necessary to give customers superior service. Engen has a service culture which is measured and reinforced by the Engen Dynamic Service programme.
Accentiv’
Contact : Antony Lodge3rd Floor, 20 Melrose Piazza, Melrose Arch,
Johannesburg
+ 27 11 328 8300
antony.lodge@edenred.com
http://www.edenred.co.za
Objectives
Emphasize the six steps of Dynamic Service
Measure and benchmark performance against other sites and regions as well as competitors.
Reward the staff and dealers at sites delivering Dynamic Service.
Incentivise participants to use the internet and technology by running the programme on an electronic web platform.
Action plan
Measure and Reward Dynamic Service on the forecourt and in the shop
Implement an online Website with database management, reporting and reward selection
Results
Improved Customer Service leading to increased sales and brand awareness.
Targets
960 Dealer Sites Countrywide
960+ Dealers and Managers
18000 Forecourt and Shop Staff
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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