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Cerebos - Brand's |
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Background
Client launched a new product was not part of its usual offerings.
Edenred Hong Kong Limited
Contact : Michelle WongRm 1025, 10/F., HITEC, 1 Trademart Drive, Hong Kong
Kowloon Bay
+852-2131 8991
michelle.wong@edenred.com
http://www.accentiv.com
Objectives
Client wanted to induce trial of the product and acquire new customers.
Action plan
SurfGold provided an acquisition solution:
- Formulate acquisition strategy
- Develop IVR + mini website to capture consumer trial data
- Integrated promotion supported with ATL
- Data cleansing
- Customer services and fulfilment for campaign logistics
Results
The overall response was overwhelming. Trial induced was over 40% of original target.
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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