BCS "s-erlebniswelten" |
|
Background
Loyalty program “s-erlebniswelten” for 80 German savings banks
We deliver the whole program, which brings discounts and rebates from 500 affiliate partners to 500.000 savings banks credit cards
Edenred Incentives & Rewards
Contact : Jens HölperFriedrich-Bergius-Strasse 15-17;
65203 Wiesbaden
+49 6 11 18 88 7218
jens.hoelper@edenred.com
http://www.edenred.de
Objectives
Improve customer loyalty, reduce attrition
Increase usage, reduce zero-usage
Strengthen the internal visibility of the card as the main product that drives customer loyalty in this industry sector
Action plan
Implementation of a continuous dialogue (Online Portal, magazine, vouchers)
Acquisition and management of rebates/discounts at 500 affiliate partners
In 2007 we added promotion vouchers as part of a stronger sales orientation of the program
Results
Number of cards +20%
Increased usages +35%
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
To subscribe to our future Accentiv’ newsletter
