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AMD Fax & Win |
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Background
Advanced Micro Devices (AMD), is a global supplier of integrated circuits for the personal and networked computer and communications markets, wanted to identify, reward and build relationships with system builders who are the key influencers of purchasing behaviour for the Home and Small and Medium Business (SMB) customers
Accentiv'
Contact : Gaurav VijS-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 9811015000
gaurav.vij@accorservices.com.
http://www.accorservices.co.in
Objectives
Develop a strategy to identify and acquire existing and prospect SBs across the country
Devise a marketing program to achieve the objective of increasing the SB counter share for AMD processors
Design and implement effective communication material
Implement, monitor and analyze program performance
Action plan
Partner Relationship Management Program
o Comprehensive communication plan (online & offline) to reach to maximum system builders
o Promotions to build good recall and understand the program mechanism
o Quick response management
Results
Very high Return on Investment as sales grew nearly 300% over 3 quarters
30% new SBs joined the program
Participation from over 40 cities
Targets
System Builders
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