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ABN AMRO Rewards Bonanza |
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Background
ABN AMRO Bank ranks among the top 10 banks in the world in size and strength. It offers unparalleled suite of client services in India and wanted to identify its most valuable customers and build positive business relationships with them
Accentiv'
Contact : Gaurav VijS-10, 3rd Floor, Green Park Extension Market
110016 New Delhi
+91 9811015000
gaurav.vij@accorservices.com.
http://www.accorservices.co.in
Objectives
Build loyalty in customer relationships
Identify and reward its best customers
Action plan
Rewards Program
o Program website
o Rewards Catalog with various exciting categories
o Consistent communications
Results
High satisfaction levels on redemptions - 90% dispatches within 3 days of redemption requests
Gained insight through daily dispatch MIS and periodic reports
Created great customer experiences through complaint resolution within 2 working days
Targets
Customers
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