A well known company of office furnitures |
|
Background
Design a Sales Incentive program for +/- 100 resellers
Accentiv'
Contact : Frédéric Duchesne54 Avenue H. Debroux bte 6
1160 Brussels
+3226782888
info@accentiv.be
http://www.accentiv.be
Objectives
Communicate with the re-sellers
Push sales of lease contracts
Action plan
Technology and communication platform: Webcentiv’
Creation: look of HTML pages for website
Administration: Integration of participants via upload of database with their data
Monthly follow-up of results + vouchers orders, directly by head office
Backoffice showing detailed results of participants
Rewards: Ticket Compliments
Results
Number of participants: 82 (= 82% target segment)
Rewards: €55,000
Targets
Involved Sales Volume: €220,000,000 and 0.01% generosity
Rewards mechanism: linked to new contracts
Website participant’s results
Accor Services USA Releases White Paper on Globalization of Incentive Programs (12/03/10)
The thriving U.S. incentive market is a model of efficiency: this report provides insights for...
Relationship marketing getting hot in China!
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