A major airline company |
|
Background
Build up a B2B loyalty program
Accentiv'
Contact : Frédéric Duchesne54 Avenue H. Debroux bte 6
1160 Brussels
+3226782888
info@accentiv.be
http://www.accentiv.be
Objectives
Push clients sales
Increase loyalty of sales agents towards this carrier
Communicate with the agencies
Action plan
4 modules:
Technology platform
Website / Webcentiv’ alike
Rewards shopping mall
Gifts, vouchers, events
Communication platform
Website, e-mail tool
Administration module
Statistics, dashboard, upload and import of results possible
Results
Number of participants: 482 agencies and 840 agents (=75% of target agencies and 33% agents)
Targets
+/- 650 travel agencies / 2500 agents
Back office view and website look & feel
Accor Services becomes Edenred (08/06/10)
The world leader in prepaid service vouchers.
Accor Services USA Releases White Paper on Globalization of Incentive Programs
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